NONO TION TTION T ALENT AALENT A SS SESSES SMENTSMENT Organisational Behaviour Professor Dan Cable has researched the power of individualisation. His experiment used 605 new Wipro employees in India. The results showed that Wipro hires who received a jacket, a personalised name badge and who were made to pr esent their best self to a gr oup of fellow hires showed a 32% improvement in job retention. They also generated an 18% improvement in customer satisfaction compared to the control group (they were call center employees). Founders might think that these things are difficult to define and go through with. However, study after study has shown that an individualised approach to onboarding, where newcomers write and share stories - or stories about them are shared - about their best selves with others, leads to greater performance and retention. Julia Lee, a Professor of the University of Michigan, found that those who undergo relational best-self activation experience significantly less anxiety, negativity and over 200% creative problem solving enhancement. Onboarding goes at the heart of the new war for talent - not wooing employees away from competitors, but unleashing the enthusiasm that is already there within employees, but dormant. 110101