WHY IS IT IMPORTANT TO DEFINE CULTURE AND VALUES? NONO TION TTION T STRONG CULTURES ENHANCE ORGANISATIONAL PERFORMANCE IN TWO WAYS: ALENT AALENT A 1. They improve performance by energising employees—appealing to their higher SS ideals and values and rallying them around a set of meaningful, unified goals. SESSES 2. A clearly defined culture reduces the need for management hours to be spent; employees know what’s expected of them so they need to be managed less to be SMENTSMENT aligned. In Leading By Leveraging Culture (2003), Chatham and Cha from Harvard and Berkeley formulated a culture framework that shows the organisational results that come from organisational culture. Intensity No Agreement Agreement Low Weak Empty High Warring Fractions Strong Agreement Do people agree on the culture? Intensity Do people feel strongly about the culture? Founders want their company to be in the bottom right corner. 1111