NONO TION TTION T ALENT AALENT A SS Draw a funnel on the Everyone in marketing should understand the funnel and SESSES whiteboard showing think about how to optimise it. If their role is more focused 10,000 visitors, 500 leads, towards the top of the funnel it is ok if their focus is there. SMENTSMENT 50 opportunities, and 10 They should be able to calculate conversion rates with ease new customers (or any and have an intuitive sense of what good and bad conversion other numbers you think rates are. More importantly, you will test their creativity are interesting). In order when it comes to improving particular steps. to improve these numbers which areas of the funnel would you focus on, and what would you do to change these results? We have two potential How does the candidate approach a conflict of interest? Do designs for the homepage they care what people think, or do they go to the data for of our website supported their answers, such as through A/B testing, user testing, by different parts of the and customer interviews? The best candidates introduce business. How do you logic and marketing methodology into their answers, while decide? removing opinions. Another plus will be candidates who say you should be constantly testing, tweaking and improving the website, rather than always doing a complete redesign every now and again. 8383