NONO TION TTION T ALENT AALENT A MARKETING SS SESSES CREATE A CAMPAIGN Set up a digital ad campaign with ad groups and keywords SMENTSMENT around an aspect of your products. Let them select which channel they use (social, adwords, media) and have them explain why across both creatives and channel selection. AUDIT Ask them for an audit of your website usability (using Google Webmaster Tools, UX approach). DESIGN Design the wireframe, copy and workflow for a landing page. Test the creativity and ability to convey the value proposition. BOTH SALES & MARKETING ROLES Test coachability . No matter how long the interview process, it isn’t really sufficient to see how someone handles criticism and direction. Sit down with the candidate and critique their answers and give feedback. Be both positive and negative. Do they take onboard what you say? Also, don’t be too specific. Then ask them: how would you improve on this. If they have an answer it means they understand what you have said, internalised it and not merely blown it aside. 7878