RECOGNISE AND REWARD and ‘company value’ or speed and ‘not VALUES-CENTRIC BEHAVIOURS company value’. There are many ways to recognise and reward values-centric behaviours, INCORPORATE THE VALUES INTO including spot-bonuses, peer-voting NONO YOUR SALES PROCESS opportunities that give employees the Integrate the core values into the TION TTION T opportunity to nominate co-workers for proposal messaging. This goes beyond successfully living the values, and written simply listing the values in an opening recognition in newsletters or on the paragraph. The language highlights how website. Social recognition is powerful and the core values shape the customer ALENT AALENT A public storytelling about employees who experience. embody a corporate value has a profound SS effect on the rest of the organization’s INCORPORATE THE VALUES INTO SESSES understanding of those values. YOUR PERFORMANCE REVIEW PROCESS SMENTSMENT INCORPORATE THE VALUES INTO Once you’ve hired employees that YOUR HIRING PROCESS align with your core values, and you’ve Selecting candidates that culturally trained them on how they can live the align with - and add to - your organization values, you are ready to integrate the core is just as important as finding candidates values into the performance review that match your required experience level process. The performance review process is and skill set. where you inspect what you expect. ALIGN VALUES WITH YOUR OKRS DON’T KEEP PEOPLE WHO OR KPIs VIOLATE THE CORE VALUES Values indicate a way that employees Firing employees is always one of the behave and OKRs/KPIs are a benchmark worst aspects of being a founder. However, for the way those behaviours are measured when an employee consistently engages in in terms of work output. With this in mind, behaviour that contradicts the desired and they need to align. required behaviours of an organization, For example, if you have a value that is this impacts their personal performance as ‘We only ship great products’ but a KPI that well as the performance of the company. focuses on shipping products quickly, Every employee represents the brand, both there’s a likelihood that employees will be internally and externally. confused about which path to take: quality 1717