EVENTS NONO TION TTION T There are 1000s of events in the startup world. Staying tuned in to Meetup, Eventbrite, Tech City News, Google Campus London and Silicon Milkroundabout will give you a head start. There are plenty more directories and events focused on talent and hiring. Here are ALENT AALENT A a couple of things to keep in mind when considering an event: SS SESSES What? Why? SMENTSMENT Audience Is this a target group you want to recruit from? How many people will be there? When you look at a large number of attendees, bank on 50% of that number actually attending. ROI How much do sponsorship opportunities cost, and what’s included in the package? Get creative: sponsoring a lunch at an event may have more impact than just adding your logo to glossy flyers. Remember to factor in opportunity cost of spending time preparing for and being at the event. Speakers Are the speakers the kind of people you want to recruit and is the content relevant to what you’re doing? Better yet, can sponsorship guarantee a speaking slot? Past Is this an event that has been successful for recruiting in the past? Do Experience other companies rate it? Can you get an honest opinion from someone? Resources Do you have sufficient employee resources/time to have a meaningful presence at the event? 3737