BASIC BEST PRACTICES • Make the job title searchable. Job boards work like search engines so ensure you are clued into what language is being used for this type of role. • Sell your company and the candidate’s future in an engaging fashion. • Use words that evoke feelings while being specific. • Make them aspire and then act on that desire. • Use 'you' or 'we', don’t use the passive voice. NONO • Make it easy to apply! Submitting an application should take two clicks: one form TION TTION T and a CV upload. STRUCTURE 1. Company intro: Who are these people? Add a photo. Emphasise the growth and ALENT AALENT A exciting journey ahead. 2. Role intro: Why are they hiring for this position? This is where they should get SS excited. SESSES 3. Responsibilities. What would I do day-to-day? Who would I report to? Emphasise the importance of the role. SMENTSMENT 4. Profile: Are they looking for someone like me? Attributes and values. 5. Skills/Experience: Would I meet their requirements? Must-haves and nice-to-haves. 6. Extra role info: What are the benefits? Any perks? PUT TO WORK EMOTIONAL TRIGGERS THAT RELATE TO MASLOW’S PYRAMID OF NEEDS IN Y OUR JOB DESCRIPTION • The need to belong: Talk about the actual team they will be joining. Include a group photo or pointing out something unique about your team. Make sure to use emotional and inclusive language rather than bullet points. Leverage social proof using social media that showcases your team spirit. • The desire for esteem: Outline how critical the candidate’s success will be to the organisation. Do not only say that they will report directly to X, but expound on why. • The desire to grow: Everyone wants to be a better person. Include the opportunities for learning in the description and tailor it to the position (not just generic). Include examples of what people in similar roles have learned in the past. If you need more, specific inspiration you can find 100s of template job specs on Workable’s resource page. Keep in mind that these are generic and will need customisation and added emotion and character. 3131